Lifecycle Marketing (Email/SMS)
Personalized automation to increase customer lifetime value (LTV).
Service Overview
Acquiring a customer is expensive; keeping them should be profitable. Lifecycle Marketing is about maximizing the value of every customer who enters your ecosystem through personalized communication.
We architect sophisticated Email and SMS flows using platforms like Klaviyo and Attentive. By segmenting your audience based on behavior and purchase history, we deliver the right message at the right time, turning one-time buyers into lifetime loyalists.
Key Benefits
- Increase Customer Lifetime Value (LTV) significantly
- Generate 30-40% of total revenue from owned channels
- Reduce reliance on paid ad acquisition
- Rekindle relationships with lapsed customers
- Build a direct line of communication with your audience
What We Deliver
Flow Automation
Setting up essential revenue-generating flows: Welcome Series, Abandoned Cart, Browse Abandonment, and Post-Purchase upsells.
Advanced Segmentation
Grouping customers by VIP status, churn risk, product interest, and predicted LTV to tailor messaging.
Campaign Management
Designing and sending regular newsletter campaigns that balance value-add content with promotional offers.
SMS Marketing
High-impact text message campaigns for time-sensitive offers and flash sales with 98% open rates.
A/B Testing
Continuously testing subject lines, send times, and content layouts to optimize Open Rates and Click-Through Rates.
List Growth Strategy
Implementing high-converting pop-ups and flyouts to capture more email and SMS subscribers.
Our Methodology
Technical Setup
Ensuring proper domain authentication (DKIM, SPF, DMARC) to guarantee high deliverability specific to Gmail/Yahoo updates.
Flow Architecture
Mapping out the customer journey and building the automated touchpoints that will run 24/7.
Design & Copy
Creating mobile-responsive templates and persuasive copy that reflects your brand voice.
Optimization
Analyzing flow performance monthly and adding specific branches for non-openers or high-value purchasers.
Ready to scale your business?
Let's discuss how our Lifecycle Marketing (Email/SMS) services can drive measurable growth for your brand.