Retail Media (PPC)
Management of Amazon Sponsored Ads (Products, Brands, Display) and Walmart Connect.
Service Overview
Retail Media is the third wave of digital advertising. Winning on the digital shelf requires mastering the native advertising platforms of Amazon, Walmart, and other major retailers.
We specialize in Amazon PPC (Sponsored Products, Brands, Display) and Walmart Connect. Our proprietary bid management strategies and tech-enabled optimization ensure you capture market share from competitors while maintaining a healthy ACOS (Advertising Cost of Sales).
Key Benefits
- Lower ACOS (Advertising Cost of Sales) and higher profit
- Increase organic ranking through paid sales velocity (The Flywheel Effect)
- Protect market share from aggressive competitors
- Launch new products with immediate visibility
- Full transparency with weekly performance reporting
What We Deliver
Amazon Sponsored Products
Keyword-targeted ads that appear within search results and product pages to drive direct sales velocity.
Sponsored Brands & Video
High-visibility banner ads and video creatives that build brand awareness and drive traffic to your Store.
Sponsored Display
Retargeting shoppers both on and off Amazon who have viewed your products or competitor products.
Walmart Connect Advertising
Managing Sponsored Products and Display campaigns on Walmart.com to capitalize on its rapid growth.
Dayparting & Bid Management
Advanced strategies to bid more aggressive during peak conversion hours and conserve budget during off-hours.
Share of Voice (SOV) Analysis
Tracking your visibility against competitors for top category keywords to ensure market dominance.
Our Methodology
Audit & Strategy
Analyzing current campaigns to identify wasted ad spend and structuring portfolios by product lifecycle.
Harvesting & Segmentation
Setting up auto-campaigns to harvest new keywords and moving winners to manual exact match campaigns.
Defensive & Offensive Strategy
Protecting your own branded terms while aggressively targeting competitor ASINs and keywords.
Optimization & Scaling
Weekly bid optimization and budget reallocation to top-performing campaigns to maximize Total ROAS.
Ready to scale your business?
Let's discuss how our Retail Media (PPC) services can drive measurable growth for your brand.