Programmatic Advertising
Data-driven automated ad buying (DSP) for maximum reach and brand awareness.
Service Overview
Reach your audience everywhere they go online. Programmatic Advertising allows you to buy ad space automatically across millions of websites, apps, and streaming services, targeting users based on behavior rather than just keywords.
Using Amazon DSP (Demand Side Platform) and other top-tier DSPs, we craft sophisticated full-funnel strategies. We can retarget shoppers who viewed your products but didn't buy, or prospect for new customers based on their lifestyle and purchase history, driving them into your sales funnel.
Key Benefits
- Access to exclusive Amazon 1st-party shopper data
- Scale brand awareness beyond search volume limitations
- Retarget high-intent shoppers across the open web
- Advanced video advertising opportunities
- Precise targeting based on actual purchase behavior
What We Deliver
Amazon DSP Management
Exclusive access to Amazon's first-party shopper data to target customers on and off Amazon.
Audience Creation
Building custom audiences such as 'In-Market', 'Lifestyle', and 'Competitor Conquesters'.
Retargeting Campaigns
Display ads that follow users who viewed your products, bringing them back to complete the purchase.
Streaming TV (OTT/CTV) Ads
High-impact video ads on platforms like Hulu, Roku, and Amazon Prime Video to build brand awareness.
Dynamic Creative Optimization
Automatically serving the best-performing ad creative and format to each individual user.
Full-Funnel Attribution
Measuring the impact of upper-funnel awareness campaigns on lower-funnel conversion events.
Our Methodology
Audience Modeling
We analyze your existing customer profile to build lookalike audiences and identify ideal targeting segments.
Creative Strategy
Designing a suite of banner and video assets tailored for different stages of the customer journey (Awareness vs. Conversion).
Campaign Execution
Launching campaigns across display, video, and audio inventory sources with strict frequency caps.
Analysis & Optimization
Optimizing towards 'New-To-Brand' customers and adjusting inventory sources based on performance.
Ready to scale your business?
Let's discuss how our Programmatic Advertising services can drive measurable growth for your brand.