Performance Marketing

Meta & Social Media Ads

Targeted paid social campaigns across Facebook and Instagram to acquire DTC customers.

Service Overview

Social media is where brands are built and products are discovered. To win on platforms like Instagram and TikTok, you need a strategy that blends thumb-stopping creative with rigorous data analysis.

Our paid social experts manage sophisticated campaigns across Meta (Facebook & Instagram), TikTok, and Pinterest. We focus on acquisition—driving new customers to your store with creatives that resonate and landing pages that convert.

Key Benefits

  • Acquire new customers at a profitable CAC
  • Build an engaged community around your brand
  • Leverage the viral potential of short-form video
  • Retarget website visitors to recover lost sales
  • Full creative support including video editing

What We Deliver

Meta Ads (Facebook & Instagram)

Scalable acquisition campaigns using Advantage+ shopping campaigns and custom audience stacks.

TikTok Ads Management

Capitalizing on viral trends with Spark Ads and creator-led content that feels native to the platform.

UGC (User Generated Content)

Sourcing and editing authentic content from creators to build social proof and lower CPA.

Creative Strategy & Testing

A continuous loop of creative iteration, testing hooks, angles, and formats to fight ad fatigue.

Catalog Sales Campaigns

Dynamic product ads (DPA) that automatically show the right product to the right user based on browsing behavior.

Server-Side Tracking (CAPI)

Implementing unmatched tracking accuracy with Conversions API to mitigate signal loss from iOS updates.

Our Methodology

Phase 1

Persona Development

Defining your ideal customer avatars and mapping their pain points to specific ad angles.

Phase 2

Creative Production

Producing a batch of high-converting video and static assets designed to stop the scroll.

Phase 3

Testing Framework

Systematic testing of audiences and creatives to identify winning combinations without wasting budget.

Phase 4

scaling

Aggressively increasing spend on winning ads while maintaining target ROAS and blending in retargeting.

Ready to scale your business?

Let's discuss how our Meta & Social Media Ads services can drive measurable growth for your brand.